Our Quality Promise Is High-Performance Consistency


quality promise

We won’t try to convince you we love pets more than other companies do. But we will show you why we believe that the quality of our pet nutrition matches your pet passion. After all, that love most certainly extends to your dog’s health.

The reliability and safety of Eukanuba® products is vitally important. And we’ve dedicated more than 60 years to assuring our nutrition is only of the highest quality. We’ve worked hard to make sure that quality is consistent, too—so the Eukanuba pet food you feed your pet today will be the exact same quality you put in his bowl 10 years from now.

Our pet food quality assurance practices also go further to make sure all of our nutrition is healthy and safe for your pet. Independent inspections ensure that we maintain the highest-level procedures by using tests that are consistent with human food evaluations. So you can rest assured that every bite of Eukanuba nutrition will make a positive difference in your pet’s life, or you can get 110% of your money back.

Here’s our promise to you:

We insist on using only high-quality ingredients, with animal-based protein at the heart of our products. All the animal protein comes from animals that are passed as fit for human consumption. Since dogs are carnivores, our philosophy is to use animal proteins from sources such as chicken, egg, lamb, and fish. This means we don’t use vegetable- or cereal-based proteins as a primary protein source. We systematically trace our ingredients back to their origin, and the main ingredients in our dog food—protein, cereal, and fat—come from Europe, New Zealand, and the United States.

We run rigorous testing at every step of production. Before you even open a bag of Eukanuba, there have been more than 120 quality tests run on the food inside. It starts with testing at the suppliers prior to shipment, and continues when we inspect every single delivery of ingredients at our plant. If it does not meet our standards, then the delivery is turned away and rejected. Then the entire manufacturing process is closely monitored during pet food production, and again when the food is packed and sealed in the bag.

We choose our suppliers carefully. Many of them are long-term partners who’ve worked with us for years, but we still check every delivery from every supplier and require transparent certification on all ingredients. Not everyone can supply Eukanuba ingredients. We require each and every pet food ingredient supplier to meet rigorous quality-assurance assessments. All ingredients must pass tests before they’re permitted to enter the building, and the supplier must also provide a certificate to show that the ingredient meets our standards. If it fails any of these steps, it’s rejected.

We voluntarily invite inspections by independent experts. They audit our quality, and we’ve received the highest rating for almost a decade—a track record many human food producers would be proud to receive. The American Institute of Baking (AIB) International, a well-respected and leading independent certification authority that conducts safety and sanitation inspections of human food plants, also conducts independent inspections of our pet food plants each year. We volunteered to undergo this rigorous inspection nearly 20 years ago because we wanted independent validation that our quality standards were well integrated throughout our manufacturing process. And for nearly 10 years, we’ve consistently received their highest ranking of “Superior,” a rating that many human food producers envy.